The worlds luxury big brand skin care manufacturers have assaulted their customer base for years and years with the communication that the more ‘elite’ and expensive a skin care care product is, the more advanced and effective it is
Are you one of those people who honestly believe that the famous super expensive brands utilize the most effective anti aging ingredients and hence should provide the best results?
Well, if you do it’s time for you to listen to the truth which is as uncomplicated as this: The ‘big-brand’ skin care companies do not churn out more superior, more effective anti aging skin care products.
With an open mind please read on to learn why those pricey products can’t do what they claim to do.
One of the most important reasons is the gigantic size of their organizational structures along with exceptionally complex distribution networks. The logistics therefore, of releasing a new formula and getting it to tens of thousands of sales points around the world is a enormously multifaceted, time consuming undertaking.
This in turn leads to exceedingly lengthy ‘lead-in’ times prior to releasing a new formula/product. A two year lead in is a pretty close estimate of what it normally takes them. When a new superstar anti aging ingredient comes along, the complexity of their organizational set-ups and distribution methodologies, prevents the big brands from getting a new formula to market inside a handful of months like smaller, ‘flexible companies do!
This is the straightforward explanation as to why luxurious ‘elite’ brand name anti aging skin care products are not as up to date as certain other brands and are not based on the most proven and established skin care science currently available.
Despite this they do however manage to conjure up sophisticated advertising to generate an appearance that they are! Smoke and mirrors!
LET’S LEARN TO LOOK THROUGH THOSE TRICKY MARKETING PRESENTATIONS
All anti aging skin care product companies are absolutely conscious of what their clients want from the their products. Their fancy creams and serums are expected to (substantially) diminish the noticeable signs of aging by focusing in on these critical factors:
Reduce/minimize fine lines and those dreaded wrinkles
Diminish age spots, freckles, sun damage and discolorations/blotches
Firm up the skin and increase its elasticity
And last but not least- from an overall perspective, help to create a (clearly) visible, more youthful appearance in your face
The elite brand name companies use their marketing copy to instruct us on the most up-to-date anti aging skin care science. They then go on to construct the illusion that their product formulas are based completely on this science to grant you more advanced benefits for each of these product goals.
For instance, just ask any female skin care consumer about the latest anti aging skin care product science and they’ll tell you that there are 3 main parts to it:
Addressing the loss of collagen and elastin with clinically proven ingredients which can increase their levels
Addressing decreasing levels of hyaluronic acid with clinically proven ingredients which can boost hyaluronic acid levels
The detrimental effects of oxidation from the behavior of free radicals
Now we come to the bottom line of this article. Expensive luxury brand skin care products use their extensive marketing programs to highlight the three essential causes of skin aging and the need to tackle these science-based basics if we expect victory with our anti aging efforts BUT… they do not contain the most currently effective ‘anti aging’ ingredients nor do they comprehensively deal with the causes of skin aging!
Yes, it’s true.
They just can’t afford to tackle all three – for the reasons listed up above. We don’t need to look further than their product labels to understand that their active ingredients usually aim at only one and in the best cases, ‘two’, of those underlying causes of skin aging!
Now – this is absolutely no good because these fundamental causes of skin aging are tightly INTERRELATED. That means that unless you address all three of them (at the same time) you will largely fail in your anti aging efforts.
What that means is unless you aim for all three of them (at the same time) then you simply cannot achieve any real degree of success in your anti aging approach.
That’s just for starters. Next we need to take accept that there are effective ‘anti aging’ ingredients and then there ARE highly effective ‘anti aging’ ingredients! The bottom line here is that if you’re totally resolute in achieving your anti aging goals and at the same time demand excellent value for the money you spend, then you must give some thought to the ‘DEGREE OF EFFECTIVENESS’ of the ‘anti aging’ ingredients contained in any product that grabs your attention!
This is where the top brand companies have things to conceal. They are affected by cost heavy marketing and distribution as well as their gigantic cost ineffective organizational set-ups. They are also under enormous pressure (ie. GREED) by shareholders and stakeholders to produce improved bottom line profit.
Hence, if you assume substantial, noticeably obvious anti aging results, in addition to superb value for the money, then you have to meticulously bear in mind the DEGREE OF EFFECTIVENESS of the anti aging ingredients used!
This is the field where the luxury ‘big-brand’ companies have things they don’t want you to [know about|be aware of. We must take into account the influence of their expenditure heavy marketing and distribution methodologies, massive organizational structures and continuous pressure (ie. GREED) from shareholders to generate bigger bottom line gain.
In other words, the ingredient amounts used are nowhere near the levels at which the ingredient has been proven effective in clinical studies.
To highlight this point let’s assume that the best results for a given highly effective anti aging ingredient were achieved with a 3% strength. Naturally then, that is precisely the concentration which a skincare company ought to use. Instead, it’s common place to see companies putting in a quantity in the region of 0.2% rather than the optimal 3%, just so legally they can make a label claim.
The remainder of the formula is chiefly water, glycerine and other ingredients which make up the cream base.
We all know that skin care products are not under any regulations to list the dose amounts of their active ingredients – so of course they don’t – ever!
TIME TO CONSIDER THE VALUE FOR MONEY ANGLE
The minuscule concentrations of active ingredients contained in luxury brand products means it’s simply not possible for those products to realize the complete scope of their marketing claims. By keeping any ‘consumer test groups’ really small and then marketing a product benefits in a generalized, non measurable way, these companies are able to legally promote ‘their’ version of the truth.
Please understand however that I’m not categorically stating that it’s not possible to attain tangible ‘real’ anti aging benefits from a famous brand skin care product! What I’m wanting to impress on you however is that those benefits are not the most effective possible (from a clinical/scientific perspective) and they offer extremely scant value with their grossly over-inflated purchase prices.
The famed ‘elite’ brand anti aging skin care creams and serums are not priced in line with the cost of manufacturing them but rather at the very highest price limit which the market will accept. Paying in the region of $70, $80, $100 and beyond is essentially wasting money! It’s simply not necessary to part with this type of money in order to get the results you’re looking for. While I’m talking about ‘results’, there’s another vital issue to consider when it comes to elite brand name skin care products. That is their safety. This is a critical area which you need to become knowledgeable in because we’re dealing with your health (present and future) and longevity. It will probably come as no surprise to you that the issue of ’safety’ is another area in which the majority of companies (including elite brands) have things to hide from you.
SO, WHERE ARE THE MOST EFFECTIVE ANTI AGING SKIN CARE PRODUCTS
The safest and scientifically most effective anti aging skin care products are formulated and sold by considerably smaller intermediate sized companies, who, for the most part you’re not likely to know about (unless you’re in the know!) That’s simply because they don’t have or rely on immense marketing budgets like the well-known elite brands do to build huge marketing reach.
More accurately, their marketing philosophies are based on word of mouth from happy customers and they are selling straight to the customer by way of the internet only. This represents the most expenditure effective business paradigm presently available. By negating costly marketing and distribution methodologies, they are capable of channeling enormous savings back into their products.
This allows for
The most current, most effective breakthrough active ingredients
In clinically effective amounts
The inclusion of (far more expensive) all natural ingredients and full avoidance of chemical based ingredients
Additionally there comes one final critical quality -and this is what moves the best skin care companies to the pinnacle of the pack. They keep their profit margins small and price their products in line with the expense of manufacturing them. (They accept a realistic profit!)
HIGHLY EFFECTIVE CELL RENEWAL TECHNOLOGY: WANT TO KNOW WHICH ANTI AGING SKIN CARE PRODUCT MY FAMILY AND I USE
In this article I’ve spoken a great deal about the “most effective’ anti aging skin care product ingredients”. These are of course what we all want to know about and look into. So, with this in mind, for my following post I will concentrate on:
“BIG THREE” !!
The ‘Big Three’ are the most up-to-date breakthrough anti aging ingredients out there! The clinical evidence supporting them, chiefly in respect of stimulating collagen and elastin regrowth and for building up hyaluronic acid levels, are outstanding. That’s why they’re known in the industry as the ‘Big Three’!
My associates (a.k.a ’spies’) in the skin care industry assure me that the elite brand companies are right at this moment gearing up to release new anti aging skin care cream products based on the ‘Big Three’. (But if you’re faithful to the pricey elite brand products, you’ll be waiting a loooooong time to benefit from them. Recollect those long lead in times I mentioned above?)
The business which manufactures the anti aging skin care product I use, already includes the ‘Big Three’. The bottom line of why I selected to use this company’s products is simply because they use the ‘Big Three’ in the EXACT concentrations as those used in the successful clinical studies.
‘Xtend-Life’ is the company. They operate out of New Zealand. Their organizational set-up falls in line with the cost effective organizational/production criteria I listed above. They’re a lean, flexible, medium sized family owned company, selling direct to the consumer only through the internet. Of key importance is the fact that there are no shareholders or venture capitalists associated with the company and so on. That’s why they can formulate and sell such highly effective and unmatched cell rejuvenation products at a half to a third the price of the luxury brand name products. That’s a sizable difference!
From what I’ve learned in my discussions with the company chairman (how many skin care companies would let you get through to their chairman let alone get a reply from him/her!) they employ a leading German cosmetic chemist who heads up their research and development. Unlike an overwhelming majority of companies, who set their research people a maximum financial amount that they may use for each 100 grams of product, Xtend-Life uses no such restrictions. The net result of this is that their raw ingredients costs are as much as 3 times greater than those of some of the leading elite brands. Their interent based marketing and distribution approach allows them to absorb these additional expenses yet roll out the industry’s most effective anti aging skin care products.
When it comes to less known but highly trustworthy skin care companies, like Xtend-Life, I can assure you there are other distinguished companies out there who already use one or (in not so many cases) two of the Big Three AND at the clinically established quantities. But I know of no other company that combine numerous actives in a synergistic way like the Xtend-Life skin care formulas have… in other words, none that have the same amount of active ingredients in their finished product.
I’m telling you that because the Xtend-Life company use more than a whopping 40 active ingredients in their anti aging products. Every product they formulate is safe enough to eat – all ingredients are completely and totally ALL NATURAL. There are no hidden chemicals of any kind and all ingredients are proven in clinical trials to be TRULY EFFECTIVE!
Brett worked in the skin care industry. Upon retiring he created skincare-antiaging-secrets.com to reveal little known anti aging skin care facts. Learn which critical questions to ask when shopping for effective anti aging skin care treatment
